Home Services
Growth Playbook
The complete digital marketing playbook for roofing, HVAC, plumbing, and water damage businesses. Five chapters covering every component of a lead generation system that actually works.
Download Free PDF →What's inside
Five Chapters. One Complete System.
01
Building Your Google Business Profile Foundation
- →How to set your primary category for maximum LSA eligibility
- →Service area configuration that won't dilute your budget
- →The review generation system that produces 3–5 new reviews per month
- →Why a physical address beats service-area-only every time
02
Launching and Optimizing Local Services Ads
- →Complete pre-launch checklist: license, insurance, background check
- →Budget settings that generate enough volume to optimize
- →The one setting to disable before you go live (direct business search)
- →How to dispute leads correctly without hurting your ranking
03
Google Ads: The Two-Phase Strategy
- →Phase 1: Exact match keyword framework for high-intent local searches
- →How to structure separate campaigns for emergency vs. replacement intent
- →Phase 2: Layering AI Max after you have conversion data
- →Cost benchmarks by trade: roofing, HVAC, plumbing, water damage
04
Landing Pages That Convert Calls
- →The 5 elements every home service landing page needs above the fold
- →Why your homepage kills paid traffic conversion rates
- →Mobile-first design: 87% of home service searches happen on phones
- →Click-to-call placement and trust signal hierarchy
05
Call Tracking and Pipeline Visibility
- →Setting up dynamic number insertion across every channel
- →How to connect calls to booked jobs in your CRM
- →The monthly reporting cadence that surfaces what's actually working
- →When to increase budget and when to cut — based on data, not gut feel
Who it's for
Built for Home Service Owners Ready to Scale
Whether you're just starting to invest in digital marketing or you've been running campaigns with inconsistent results, this playbook gives you the framework to build a system that generates predictable, high-quality leads.
✓Roofing companies ready to move past shared lead gen
✓HVAC businesses that want to own their peak season
✓Plumbers tired of inconsistent call volume
✓Water damage contractors scaling beyond referrals
✓Any home service business spending on ads without consistent ROI
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