Google Local Services Ads for Contractors: Why Playing the Long Game Wins More Leads
For years, Google Ads has been the backbone of online lead generation for contractors. Roofers, HVAC companies, and plumbers poured money into pay-per-click campaigns hoping to stay visible when homeowners needed help fast. But the landscape has changed. Google Local...
How to Optimize Your Google My Business Listing for Maximum Impact
In today’s digital marketplace, local visibility is everything for local service businesses and SMBs. Your Google My Business listing – now called Google Business Profile (GBP) – serves as your digital storefront, often providing potential customers with their first impression...